Print Fliers

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Multi-channel campaign to drive luncheon sign-ups

Challenge

Cambridge needed to drive registrations for a private lunch during a conference — a high-noise environment where dozens of brands compete for the same attendees' attention.

Solution

Email Campaign: Addressed directly to TNASSP Program Directors. Included "luncheon begins promptly" for urgency. CTA: click button.

Print Flyer: Broader audience framing for in-person discovery. Dropped urgency copy. CTA: prominent QR code to scan.

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Left image: TNASSP luncheon invite · Email campaign · 2024 Right image: TNASSP luncheon flyer · Print · 2024

Key Design Decisions

• CTA adapted per medium

  Email used a click button; flyer used a scannable QR code. Each matched to how the reader would physically interact with it.

• Messaging adjusted for context

  The email named the audience and stressed on time of the event; the flyer dropped both. By the time someone picks it up at a booth, those levers work differently.

• Two-touchpoint coverage

  Reaching attendees digitally before the event, then in person at the booth, reinforced the invitation and reduced registration friction.

• Consistent visual identity across formats

  Same layout, color palette, and food photography across both pieces — designed in Photoshop to fit letter-size print and email dimensions from a single concept.

Results

10 Sign-ups via email	17 Sign-ups via flyer	31 Total attendees
5 New accounts converted The luncheon created space for meaningful conversations with attendees, directly converting into 5 new client accounts for Cambridge, one of the most success we got from our luncheons

ACT changes flyer for 2025 format changes

Challenge

ACT announced significant changes to its test format rolling out in 2025–2026. Cambridge needed a single, clear piece of collateral that could explain the changes to educators at conferences — without overwhelming them.

Inform, but not overwhelm Give educators just enough to understand the biggest changes, leaving detail for a follow-up conversation.

Convert curiosity into a meeting Use the flyer as an entry point, not a full answer, to drive bookings with a Cambridge expert.

Solution

ACT changes flyer · Print · 2025

Key Design Decisions

• Changes vs. unchanged side-by-side

  Reduced reader anxiety by framing what stays the same alongside what's new. A deliberate choice for an audience sensitive to disruption affecting their students.

• Visual timeline over a date list

  Converting two rollout dates into a horizontal sequence made the schedule feel structured and digestible rather than bureaucratic.

• Layered CTA funnel

  A structured path from awareness to booked conversation: the flyer leads with a question, then a soft ask (contact for a full breakdown), closing with a stronger offer to meet.

• Designed for a high-noise environment

  Visual hierarchy and use of color to ensure the piece could be read quickly at a busy conference booth: light background, bold headline, and scannable sections.
  

Results

Distributed at 12+ conferences	Generated 30+ meetings	In the span of 3 months
The flyer consistently converted educator curiosity into meetings, averaging at least 2-3 meetings per conference — demonstrated that clear information design can directly drive pipeline.